There's something special about a handmade greeting card, isn't there? Perhaps it is the texture or the fact that someone actually painstakingly sat down to put all the elements together - all the minute details - to bring that card to life rather than a machine churning out the same designs in their thousands.
Now imagine, that these handmade cards could be helping to improve the lives of some of the poorest people on this planet - young adults who have been orphaned due to disease, or even worse, genocide. Nothing could be more helpful than to give them a respectable start in life and help set them on the road to economic independence.
And then add the fact that the paper used to make these cards is recycled from office waste paper - something that would have gone to a landfill - thus giving them their green credentials.
As if that was not enough, each card is signed by its artist at the back so there is an instant connection with the sender as well as the receiver.
These are more than just cards. They are harbingers of good times for those who have not been fortunate enough to see many.
When we heard about this initiative, we got very excited and decided to partner with Cards from Africa - an employment initiative run in Rwanda to help the young adults on their way to good times.
Cards from Africa is a fully signed up member of the World Fair Trade Organisation, offering well-paid employment to those who need it the most. They provide a stepping stone for the card makers to transition easily to another career or start their own business someday.