I am Arshad and ethicological is my idea.

Having led a successful career in IT for over 20 years, I decided it was time to do something new, something different, something that I have always supported and thought about - ethical, eco-friendly products which provide sustainable livelihoods. And so, the seeds for ethicological were sown.

My inclination was turned into resolve when I read about the plight of artisan toy makers of Channapatna, the "land of toys" in India; their livelihoods and craft almost on the brink of extinction due to the impact of cheap and mass produced plastic toys flooding the market. So, I decided to start this journey in Channapatna.

ethicological's story has just begun and I certainly hope that there will be a few more chapters added to it over the coming months and years while remaining true to the ethos with which I started it - ethically sourced, eco-friendly, sustainable products that make complete sense.