Our Story

We are ethicological and our heart beats for all that is sourced ethically, is sustainable & feels logical. 

At the core of our heart, lie these guiding principles

  • Ensure that our products are sourced ethically following Fair Trade values
  • Support economic empowerment, especially of women, by facilitating sustainable livelihoods
  • Promote easy eco-friendly living

Our aim is not just to sell. We want to bring to the mainstream products that are skilfully brought to life by our talented artisans, most of whom work with traditional techniques that have been passed on from one generation to the next. To preserve these timeless, earth friendly crafts, economic empowerment is the key.

At the same time, we are also big fans of innovation, especially if it makes eco-friendly living easier for everyone. It might sound clich├ęd, but we really do have only one of this planet! Sustainability is the keyword here. Small changes in our lives make a big difference and we shall endeavour to bring these to you from innovators across the globe to bring about a positive change for our environment.